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Google Merchant Centre Optimisation Case study - 21.2% Click Growth in 90 days For Shopify Mechant

Google Merchant Centre Optimisation Case study - 21.2% Click Growth in 90 days For Shopify Mechant

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Highlights

Google Merchant Issues

This Shopify client was stuck with low impressions on the free shopping tabs. Their product feed was a mess, which meant Google couldn't categorise their products.

They had generic titles and missing attributes that made them invisible to the right shoppers. Even when people did find them, the product page UX was not great, causing potential customers to bounce.

Their site hierarchy was confusing for both users and search bots. By ignoring the backend data and site structure, they were losing out on a massive amount of free organic traffic every single day.

They were being outranked by competitors with inferior products just because their technical foundation was weak.

Highlights

The Product Clicks Strategy

Clean Feed. More Clicks.

I tidied the product data to make Google smarter. Better titles and tags meant more relevant shoppers saw the products across shopping grids.

Product Page Tweaks

Small changes to product pages helped turn visits into sales and put more rich data on the page.

I can't stress how important this is for merchants.

Shopping Categories Optimisation

I restructured the product hierarchy. This helped Google index everything correctly. It made the shop far easier to navigate for real people.

Google Merchant Center Optimisation Results

Features

1.22K Clicks

1.22K Clicks

+21.1% Growth

+21.1% Growth

204.29K Impressions

+14.3% Growth

+14.3% Growth

63 Purchases

63 Purchases

+23.5% Growth

+23.5% Growth

Results-Driven Google Shopping

Highlighting the powerful benefits of an SEO-optimised website is key to conveying its value to your customers

Google Shopping Audit

Find which products are going to increase profits

Merchant Centre Reporting & Analytics

Track the performance of your SEO campaigns with detailed reports and analytics.

Shopping keyword research

Transactional keyword research to rank your website in google search

Shopify A/B Testing

Let's increase your sales on Google Shopping.

Your Google Shopping Growth 🚀

I will increase your organic clicks by 20% in 90 days. But first get a free 15-minute expert audit of your entire Merchant Centre.

Get your free merchant audit 🚀

Advantage

Why work with me?

In the crowded field of SEO providers, it can be challenging to find a partner that truly understands your business and delivers on their promises.

Tailored to your business goals and audience.

Open communication and detailed reports.

I prioritise driving measurable business outcomes.

In-depth technical and content audits.

Continuous improvement to adapt to industry.

I prioritise your needs, offering dedicated support.

Image

Improves search engine

visibility while

maintaining the

integrity of the content.

Image

Improves search engine

visibility while

maintaining the

integrity of the content.

Image

Improves search engine

visibility while

maintaining the

integrity of the content.