More of the right customers. More sales from your catalogue.
Help shoppers find your products and feel ready to buy. Get a clear growth plan and hands-on SEO support built around your store, your team and your goals.
£1.19M in gross salesOne Shopify brand’s case study, not a promise for your store.You’re in good company.
Six areas of your store. One joined-up approach. The priorities depend on your catalogue, your data and where customers get stuck.
Connect what customers search for with the products and collections you sell.
A keyword-to-page map, with gaps and priorities.
Already investing in SEO, but not seeing it in your sales? Let’s look at where the gap is.
Book a free 20 min strategy callAdding products doesn’t automatically add organic sales. I help connect your range to real search demand, so new products strengthen your store rather than disappear into it.
What are your customers searching for?
Illustrative structure · shaped around your range and search demand
Map searches to product types, customer needs and attributes. Spot gaps you can serve with existing stock before recommending new pages or range expansion.
Create useful collections where there’s distinct demand. Connect them to relevant products, and manage filters and variants so similar pages don’t compete unnecessarily.
Build product content, internal links and feed checks into your launch process. Prioritise available stock and commercial value, then track visibility and organic sales as the catalogue evolves.
A Google search. A product comparison. A question in ChatGPT. Your customers take different routes to a purchase. Strong product pages, accurate data and useful content give your range a better foundation across all three.
Google SearchTrail running shoes for every terrain
Explore grip, fit and protection. Find the right pair for your next run.
Connect commercial searches to the right product and collection pages. Clear site structure, useful content and technical SEO help customers discover what you sell.
Track qualified organic visits and sales.
Trail shoes
Your store
Road shoes
Your store
Walking shoes
Your store
Merchant Center ready · Clear titlesStrengthen your product feed and Merchant Center setup with accurate titles, attributes and availability. Improve eligibility for free listings and give Shopping campaigns better product data.
Track product visibility, clicks and conversions.
ChatGPTWhat should I look for in trail running shoes?
Compare grip, cushioning and fit for the terrain you run on. Look for clear product specifications and guidance on sizing.
Clear answers. Understandable products.
Make your products and expertise easier to understand with crawlable pages, clear specifications and helpful answers. These foundations support AI discovery, but inclusion and recommendations aren’t guaranteed.
Monitor referral traffic and relevant brand mentions.
Illustrative discovery examples · not live listings or client results
Build the foundations, measure what brings buyers, and prioritise what works.
I focus on the clicks that move the needle.
Here’s what that looks like in the real world.
Shopify · SEO & conversion growthFrom a standing start to £1.19M in gross sales. A growth strategy built around the right products, the right searches, and a better buying experience.
Watch the case studyShopify brand growth
£0 to 7 figures
Google Search Console snapshots. Each shows its own reporting period; these are separate views, not a combined total.
More impressions don’t automatically mean more revenue. I look at how people find your store, where they land, and what happens next, so we can identify the work that makes a difference.
You get straightforward reporting, a clear explanation of the results, and practical next steps. No jargon, no vanity metrics, and no guessing where the work is going.
Are the right product and collection pages appearing for commercially relevant searches?
Which pages help visitors buy, and where are we losing potential customers?
What is contributing to sales, and which opportunities should your team focus on next?
A clear plan, senior leadership, or hands-on execution. Start where your store needs it most.
I go through your store, data and customer journey to find what is holding growth back. You leave with a clear plan showing what to fix, why it matters and what your team should do first.
Best for: Teams that need a clear direction before investing in more activity.
One-off project · Fixed scope · No retainerBring in senior eCommerce growth support without another full-time hire. I work with your team to decide what matters, own the roadmap, and keep SEO, CRO and acquisition moving in the same direction.
Best for: Founders and CMOs with a team in place but nobody senior owning growth across channels.
Ongoing support · Limited client capacityYou already know there are opportunities. The problem is getting them shipped. I help prioritise the highest-impact work and put SEO, conversion and Shopify improvements into action over 90 days.
Best for: Teams with opportunities on the table but not enough time or specialist support to execute.
90-day project · Clear scope · Clear outcomeNot sure where to start? Let’s figure it out together.
Louis Smith
Your consultant. Not an account manager.
I’m Louis. For over 11 years, I’ve helped eCommerce brands get found, convert more customers, and grow their revenue.
My approach is simple: build better landing pages, optimise for conversions, increase the right traffic, and scale what works. I work directly with your team, explain what matters, and focus our effort on the opportunities most likely to improve your store’s performance.
11+
Years in eCommerce SEO
200+
Happy clients
01
Your store, your customers, your goals. We start with what growth actually means to you.
02
A deep dive into your SEO, content and customer journey to uncover what’s holding revenue back.
03
A focused plan. The highest-impact opportunities first, with clear priorities for your team.
04
Get the work shipped, track what matters, and keep improving. You’re in the loop at every step.
“Our experience working with Louis was amazing. We have a clear tracked growth of traffic and revenue from the SEO strategy we have built with Louis.”
Shopify Project
Marketing Director
Something else on your mind?
I’m always happy to talk.
Yes, when it focuses on the searches that lead to sales. My approach prioritises your product and collection pages, the customer journey, and commercial opportunities rather than traffic for its own sake.
Tell me where growth is stuck. Let’s find your next opportunity.
Book your free 20 min strategy call20 minutes. No pressure. Just a conversation.
