Louis Jordon Smith
Entrepreneur · eCommerce Leader · Shopify Growth Expert · Founder
Louis Jordon Smith
Entrepreneur and eCommerce leader
11+ years helping online brands grow.
I'm Louis. I've spent more than a decade working with online brands, specialising in Shopify, SEO, conversion optimisation and product discovery. Along the way I've co-founded Rebel Aromas and founded Shopclix, so I know what it means to grow a store with your own money on the line.
My work has involved optimising more than 100,000 product SKUs and strategies connected to $10M in shopping revenue in 2026. I also share what I'm learning through podcasts, interviews, YouTube, LinkedIn and my own writing on the future of eCommerce and AI shopping.
11+
Years in eCommerce
100k+
Product SKUs optimised
$10M
Shopping revenue strategies, 2026
Four things define my work.
Entrepreneur
Co-founder of Rebel Aromas and founder of Shopclix. I build and grow my own brands, not just other people's.
eCommerce leader
11+ years working with online brands, specialising in Shopify, SEO, conversion optimisation and product discovery.
Proven experience
Involved in optimising 100,000+ product SKUs and managing strategies connected to $10M in shopping revenue in 2026.
Industry voice
Sharing insights through podcasts, interviews, YouTube, LinkedIn and my own writing on the future of eCommerce and AI shopping.
Where you've heard me talk.
Spicy Margarita
eCommerce SEO Case Study
Featured podcast guest discussing how I helped a major fashion retailer increase revenue by 22% over 12 months.
spicymargarita.co
The eCom Ops Podcast
Apple Podcasts · 17 October 2025
An interview about my eCommerce career, Shopify SEO, website hierarchy and what actually grows online sales.
podcasts.apple.com
Find me elsewhere.
Want to grow your store? Let's talk.
Book a free 20 minute strategy call and we'll look at where your store's growth is stuck and what to do about it.