Shoppers ask AI, not Google
Buyers now ask ChatGPT "best protein powder for Hyrox" and get a shortlist. If your brand is missing, you never get the click.

ChatGPT. Google AI Overviews. Gemini. Perplexity.
I help Shopify brands become the store AI tools understand, trust and cite, and I tie it back to orders, not vanity mentions.
"Best running shoes for flat feet under £150?"
AI answer · illustrative
Buyers now ask ChatGPT "best protein powder for Hyrox" and get a shortlist. If your brand is missing, you never get the click.
AI answers lean on brands with clear product data, reviews and mentions across the web. Thin catalogues get skipped.
Most GEO offers sell "visibility" with no link to orders. You need to know if it is worth the spend.
I find the real questions your buyers ask AI tools, grouped by product line and buying stage.
I check where you, and your competitors, appear in AI answers today and which sources those answers trust.
Product data, structured data, collection copy and answer-first content that models can read and quote.
Track mentions, AI referral traffic and the orders it drives, then double down on what works.
Pick a layer to see what I work on and which engines it helps.
ChatGPT shopping · Google Shopping
Clean titles, attributes, GTINs, pricing and availability in Shopify and Merchant Center, so AI shopping surfaces can match you to specific requests.

I've spent 11 years growing eCommerce stores. I know how Shopify themes, collections, variants and Merchant Center feeds shape what AI sees, so you skip the learning curve an all-rounder agency would bill you for.
See the Shopify case studiesGenerative Engine Optimisation is the work of helping AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews understand and cite your brand. SEO earns rankings in a list of links. GEO earns a mention inside the answer. They share foundations, so I run them together.
On a quick call I'll show you where AI tools mention you today and where I'd start.
Book a free 20 min strategy call