The work, the results and what they mean for your store.
From sports nutrition to catalogue growth. See what changed, how I approached it and what the available evidence actually shows.
Efectiv Nutrition · Health & fitness · 90 days
Topical maps for fitness sub-niches, internal linking, product page updates and better Shopify templates. Built with the Efectiv team.
Reported project outcomes. Revenue labels may overlap. Contextual image, not client photography.
Read the fitness & nutrition case study
DTC Shopify brand · Collection pages · Buying journey
An architecture and buying-journey sprint: crawl review, taxonomy, new pages and internal links that connect demand with the catalogue.
Supplied Search Console evidence. Six-month comparison; displayed totals are rounded.
Read the buying-journey case studyThese projects have different markets, periods and reporting sources. I keep reported outcomes separate from supplied screenshots and explain the limits in each article. The useful question is which lessons fit your catalogue, not whether your store will repeat the same percentage.
Let’s start with your products and what your customers need.
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