Does your brand truly satisfy your customer’s search intents and provide a wealth of knowledge for them?
Here’s an example 👇
Search intent example for SEO
Would you visit a travel agent, then buy the holiday of a lifetime from a holiday rep that couldn’t answer your questions?
Nope, and that travel agency would earn a bad rep (you wouldn’t rush back to them in a hurry, same goes with a website) 🌴
So, the big question…
Does your content journey provide answers to each step of questions for your customers?
Are you just shotgun shooting articles? Or, are you actually planning the relationships between them?
Remember, internal links are your gold here☝️
Okay I want to dig into this, topical authority aka: covering a niche with semantic relationships between pages.
Think about this…
Google is a beast of a learning machine. It’s algorithm MUM understands entities, their relationships, but more importantly understands your niche. And, it’s learning more each day 🔥
But, does Google see your website as a valuable knowledge hub for eCommerce hungry customers?
Does it see it as a scrambled egg mess 🍳
This is what you need to figure out with your content structure (topical map) 🗺
Don’t just add content for keeping your site “fresh”.
Create topical related journeys for your customers
Top top: answer as many of your customer’s questions as you can – in a beautiful #ux way 🚀
Do this, Google crawl bot will love your brand for having an amazing UX and a rich content journey that satisfies your customer’s needs 🙏
It will lead to #sales
Another thought on search intent
P.S If you provide product reviews, kudos to you 👏 just remember to state why your product is better, and supply evidence to prove it ✌️