Do you want to improve your Shopify SEO and rank it top on search engines like google? You are at the right place; this guide is for you.
SEO is necessary for any eCommerce store. If you want to rank in google and drive traffic to your site regardless of the platform you’re using, you must optimise your content. Shopify is one of the best eCommerce platforms available.
This article has a checklist of the things you need to optimise your Shopify for SEO, from on-page optimisation to technical optimisation. Follow these guidelines to help your store rank higher in search results.
Let’s get started.
Read more: The Ultimate Beginner’s Guide to Ecommerce SEO
What is Shopify SEO, and What Should You Know?
Shopify SEO involves optimising a Shopify website to improve search engine results.
Shopify is an eCommerce store that allows you to manage, start, and grow your business. With Shopify, you can sell in various places, including mobile, web, social media, and online marketplaces. You can also manage payments, products, and payments.
With Shopify, it is flexible to run and access business from anywhere, through your mobile device. This is because Shopify, a cloud-hosted base, doesn’t need upgrading and maintaining software or web servers.
For your store product to become visible on google, you need to fill appropriate keywords into the description of your product and images.
Keyword Research
The simple art of SEO keyword research is to match your website and marketing terms to understand better what your potential customers are using to find what you’re selling. The ultimate aim is to find relevant keywords you can refer to, build your blog posts and write product descriptions.
Before going any further, below are a few terms you’ll need to familiarise yourself with and understand:
Keyword
A keyword is a phrase or word that sums up a site’s content. Keywords act as a shortcut and are part of the metadata of a webpage that enhances the search engine to match the website to the required search.
Longtail Keywords
Longtail keywords have more than two or as many words. These keywords catch people in the buying circle because they tend to give high conversation rates.
Search engine optimisation (SEO) is the main factor influencing your digital marketing or eCommerce on Shopify. SEO encircles many technics; the most important is that you’re helping google and any other search engine to know the purpose of your eCommerce site or what it sells.
Visibility of your site will increase the chances of search engine results when consumers look for your products or the services you offer. SEO foundational tactics for success and failure of your digital market or e-commerce depend on keyword research.
Importance of Keyword Research for Ecommerce
Chose relevant keywords so that from thousands of possible pages, when someone conducts research, the search engine decides the handful of results to display from your site.
The search engine determines the most essential and relevant match for every search. It is vital to rank in the top position to receive high traffic. To achieve potential sales, your store has to appear at the top of the search engine.
Keyword research will help you understand the demand, create an optimal SEO strategy, find keyword solutions for your store, and create phrases that match your marketing goal.
Keywords Tools for Shopify
Tools like Google Keyword Planner and Ahref can generate and expand a keyword. Google and amazon auto-suggest features are good, but they are very shallow.
On-Page optimisation; 11 Tips to Boost Your Shopify Store
On-page optimisation is optimising your site for search engines for Shopify SEO, including google, yahoo, and Bing. The reason is to ensure your store is visible to many people.
Using on-page SEO, your Shopify store can become more visible on Search Engine Result Pages (SERPs).
On-page SEO for Shopify involves adding tags and keywords to your title descriptions and creating valuable and relevant content that will attract more potential customers to your website and hence increase the visibility of your website or page.
Your Shopify store needs a good on-page SEO to rank top in the search engines. Below are a few tips to increase your page’s visibility.
1. Optimise Title Tags
Title tags are one of the essential parts of your page. They should be short, descriptive, and contain keywords.
2. Use H1 Tag
H1 tag is the first heading of your web page. It is used to describe the contents of your page.
3. Add Alt Text
Alt text is the description of the image.
1. Use Relevant Keyword Research.
Keyword research is essential to increase your store’s sales and traffic. It is necessary to focus on the appropriate keyword selection for your products and their attributes for eCommerce shops.
Keywords called “money keywords” are those that help you sell your product. Other keywords give more information to your website’s visitors and your customers. The best combination is using money keywords, focusing on your collection, and product keywords, allowing you to rank your product types.
Use informational and value-driven keywords in your blog guides to allow website visitors or customers to find extra information about your product, answer FAQs, give good ideas, and many more that the consumer is researching.
2. Image Optimisation for Search Engine Visibility
For any eCommerce webpage like Shopify, a visible search engine is significant. Optimising images is essential because images are the most visible element of a website.
When optimising images, ensure they are high resolution to promote top ranks and better search results from your site. Use keywords and create tags for each image in image descriptions and titles.
3. Keep Your Keyword Visible and Consistency
Keeping keywords visible and consistent throughout your site is one of the most important aspects of on-page SEO.
Adding keywords to your Shopify content and how to choose the right one is the most relevant to your eCommerce business. You may enhance these by use of Google Adwords Keyword Planner or Semrush.
You might add keywords to your title tags, header tags, and content and make sure that your keywords target is relevant to your webpage’s visitors and customers.
After identifying the most relevant and targeted keywords, head to Shopify and add the Search Engine Optimisation (SEO) section of the site setting.
4. Product Descriptions
When reviewing a product, you need to keep a few things in practice to ensure you’re optimising for conversion and ranks.
First, use the keywords throughout your product description to enhance high ranking in search results and increase the visibility that someone might like and click on your listing in the search results.
Engage your consumers by writing compelling descriptions so they want to know or learn more about your product. Engaging customers will make the consumers stick to your collection pages and products, resulting in more conversions.
The most important thing is to ensure your sight gives accurate and up-to-date descriptions to provide potential customers with complete information about the product they need before buying it. Doing this will top your website rankings and listings on the first page.
Make sure you answer all the consumers’ relevant queries by adding FAQs for every potential product customers might want to buy.
5. Write Compelling Content for Your Shopify Shop
Creating catchy content that might attract customers’ interest is a good start for Shopify’s on-page SEO, providing valuable information.
Keeping your blog updated regularly with valuable content and industry information ensures your Shopify shop has high ranks and conversions.
6. Use Internal Links
Internal links improve your website’s search engine ranks, increase sales, and provide a better customer experience. Internal links are essential to Shopify stores and any other website.
Use keyword-rich anchor texts when creating links to other pages to improve your site’s search engine ranking, making it easier for customers to find what they want.
Include relevant keywords in your descriptive titles for pages to help search engines know the purpose of your websites, and this can make your website rank on top of the first page in search results.
Internal links are essential because they might pass some SEO value from your “page 1” to “page 2” of your site, they create room for engagement (users can find helpful information on your sight), and also, they help google to know the content of a page.
7. Keeping Shopify Store Healthy
Shopify is a great online platform for businesses of all sizes to create an eCommerce store, and your website needs to be in good health.
Keeping your webpage healthy means no error, good speed for a website, and mobile responsiveness.
Well-organised navigation, a good layout, and clear font choices will make your site look good and ensure an excellent user experience. Customers might find what they need and make purchases.
8. Optimising URLs
Google gives more relevance to URLs by ranking them at the top of search engine results. In search engines, URLs give clear indications about your website.
There are a few things you need to know when optimising your URLs. You should avoid words like “the” or “and,” keep URLs short, and include the target keyword in the URLs.
It would help to optimise your Shopify website’s page, blog posts, products, and collections. You should NOT edit the URL page of an existing site with links connecting to it; it can lower the traffic and ranking for your page.
9. Optimising Your Title and Meta Descriptions
A title tag is an essential element of Shopify’s on-page SEO that customers will see in search engines. It would be best to consider a few things to optimise your title and meta descriptions.
You should include the main keyword, don’t use passive voice, write in the second person, mention the date ( month or year) and use power words, numbers, or brackets.
Optimise the homepage, pages, blog posts, products, and collection to rank your Shopify sites on search engines like Google.
10. Optimise Your Website for High Engagement
The entire business of Google relies on the ability to provide vital information for people’s searches. Google uses engagement metrics to know whether the content is relevant to a searcher.
If a searcher spends a lot of time on your page, google might consider the helpful information relevant to the user.
To increase engagement in eCommerce, you can write informative descriptions on your page, add high-quality videos and pictures of your product, link related products, and highlight reviews and ratings.
Avoid using long paragraphs for pages like blog posts or collections on your Shopify sites.
Create headings and subheadings for your content to remain organised, use simple language that is easy to understand, include images, gifs, audio, and videos, and avoid duplicate content.
11. Link Building
Link building is one of the best processes that might increase your ranking on Shopify sites, even though it is a challenging part of SEO.
Search engines determine the capability of the page and website to rank on top of the first page.
Technical SEO
Technical SEO involves doing everything it takes to make it efficient for search engines to find and crawl your page. Technical issues might block your site from ranking and traffic.
Fixing Crawl Errors
Crawl errors block search engines like google from correctly viewing your content. Some of these errors include.
1. Site Errors
Site errors are problems that affect the entire website. Below are some of the possible site errors:
2. DNS Errors
DNS errors occur when Googlebot doesn’t connect with your domain due to DNS timeout issues.
3. Server Connectivity Errors
Server errors are signals that your site is taking a long period to respond, the requested time is out, and Googlebot might connect to your website, but the page isn’t loading.
4. URL Errors
URL errors are problems that affect specific pages of your website, primarily effective in Smartphones and Desktops. Below are some of the examples of URL errors:
- Server Errors: Server errors happen when the request time is out, or Googlebot is not accessing your URL.
- Soft 404s: This error happens when a website shows 200 (found), and it should show not found (404). non-existing websites should be (404d) or (301) diverted to a relevant page.
Measuring Your Results
You will need some monitoring and tracking to check for your website’s results. You might set up rank tracking, enabling you to monitor rankings among thousands of keywords.
Tracking helps you to determine whether you’re in vain. You might use tools like SERP watcher and ahrefs (more charges may apply for daily ranking updates)
Speed Up Your Shopify Site
One of the factors that will influence a good user experience to a search engine result is the speed of your sight. Slow loading will make your visitors lose patience and leave your site.
Some tools that offer suggestions for fastening your site and speed test include Google’s page speed, insights, GTMetrix, and Pingdom.
Shopify Site Structure
Shopify is one of the most popular platforms when it comes to eCommerce. The structure of Shopify includes products and categories. With Shopify, businesses of all sizes can set up online stores more efficiently.
Shopify is attractive to businesses for many reasons; these reasons include:
- Scalability: Shopify can grow your business because it is a scalable platform. All online companies might start with a small store and add more features and products to grow their business.
- Easy to use: Shopify offers a user-friendly interface that is easy to use even for businesses without experience with technology.
- Reliability: Shopify is a flexible platform that is up and running. It allows the user to sell in person, online, and on social media; you can rely on Shopify to keep your business running smoothly.
Final Thoughts
By now, if you’re running a Shopify store, then you understand that SEO is crucial. Your store will bury on the search engine result page without a good SEO.
This checklist covers everything, from optimising titles and descriptions to setting up your website success. This checklist will help you take your Shopify store to the next level.
