What does an eCommerce SEO consultant do?

An eCommerce SEO consultant is like a digital magician (or some would think) for online shops.

Their job is to help your online store rank higher on search engines like Google, bringing in more visibility, traffic, and ultimately, sales! 

What Is an SEO Consultant and Do You Need One?

If you are a business owner or a website owner looking to improve your online presence and drive more traffic to your site, you may have heard of SEO consultants. But what exactly do they do and do you really need one? In this blog post, we will dive into the world of SEO consultants and help you determine if hiring one is the right choice for you.

What is an SEO Consultant?

hiring a shopify expert guide

An SEO consultant is an expert in Search Engine Optimisation (SEO) who works with businesses or website owners to improve their visibility and rankings on search engine results pages (SERPs). They have in-depth knowledge and skills in researching and implementing strategies to increase organic traffic to a website.

Some common tasks an SEO consultant may undertake include:

  1. Conducting a thorough website audit to identify areas that need improvement.
  2. Analysing competitors and industry trends to develop a customised SEO strategy.
  3. Optimising website content, including keywords, meta descriptions, and headings.
  4. Building high-quality backlinks to improve the website’s authority.
  5. Monitoring website performance, analysing data, and making necessary adjustments to SEO strategies.

Do You Need an SEO Consultant?

While it is possible to learn and implement SEO strategies on your own, hiring an SEO consultant can offer several benefits. Here are some reasons why you might consider working with an SEO consultant:

1. Expertise and Knowledge: SEO is a constantly evolving field, and it can be challenging to keep up with the latest trends and best practices. An SEO consultant has the expertise and knowledge to implement effective strategies that will improve your website’s visibility and rankings.

2. Time and Resource Efficiency: SEO involves various technical aspects that require time and resources to implement properly. By hiring an SEO consultant, you can save time and focus on other core aspects of your business while leaving the technicalities of SEO to the experts.

3. Results-Driven Approach: An SEO consultant understands the importance of measuring results and will continuously monitor your website’s performance to make necessary adjustments. They will provide you with regular reports and updates to track progress and demonstrate the impact of their efforts.

4. Competitive Advantage: With the increasing competition in the online space, having a solid SEO strategy is crucial to stay ahead. An SEO consultant can help you gain a competitive advantage by optimising your website effectively and improving its visibility among potential customers.

It’s important to note that hiring an SEO consultant is not a magic solution that will guarantee instant success. It is a long-term investment that requires collaboration and ongoing efforts. Communication and transparency are key when working with an SEO consultant to ensure alignment with your business goals and expectations.

Final Thoughts

In 2024, where search engines play a vital role in driving organic traffic, having a well-executed SEO strategy can make a significant difference in the success of your website or business. While it is possible to learn and implement SEO strategies on your own, hiring an SEO consultant can provide you with valuable expertise, save you time and resources, and give you a competitive advantage.

Consider your business goals, resources, and the level of expertise required to make an informed decision about whether or not you need an SEO consultant.

Louis Smith


Louis Smith started with a computing degree learning to code and build website. Then, his career quickly changed when he falls into marketing, more importantly, SEO.

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